Nedbank continues to invest in dreams

Over the past decade, the Nedbank Cup has positioned itself as one of Africa’s most prestigious cup competition, by pitting giants against indomitable hopefuls. With this being the 11th edition of the tournament, the opening games of the Nedbank Cup followed tradition by delivering explosive results in the Last 32.

Imaginations have already been revived with the first twist of this year’s edition, courtesy of the reigning champions, SuperSport United being knocked out in the opening round. This is testimony that the Nedbank Cup is a vehicle for not only showcasing stars and unearthing talent, but affording minnows an opportunity to perform on the big stage.

Heading into the Nedbank Cup Last 16, there is a strong representation across the South African football landscape with teams from the Premier Division, National First Division and SAFA structures still in the contest.

Therefore, the round of 16 will ensure that the drama in the tournament of the “giant killers” will continue its reputation of delivering fever pitch moments and entertaining football.

By leveraging its sponsorship of South Africa’s premier football cup competition, Nedbank has been able to positively impact on the lives of its customers and the football community at large through making ordinary South Africans active participants within the country’s formalised football structure. This is achieved through the Ke Yona programme that continues to unearth talent from every corner in South Africa.

Initiatives such as the Ke Yona campaign are not only an un-floundering commitment towards football development but in turn a tool to positively impact on the socio-economic status of some of the less privileged individuals in our society.

Nedbank Head Sponsorships & Cause Marketing, Tobie Badenhorst said: “Football development is one of the key focus areas in our sponsorship portfolio and we will continuously seek to be highly involved by contributing to the regeneration and socio-economic transformation of our society”

“Our continued efforts to do good, through the Ke Yona talent identification initiative and the Sports Trust truly advances the development of football in South Africa”. Badenhorst concluded.

Nedbank, who are currently on a journey of encouraging fans to see money differently have managed to claim their stake in their investment not only through players, but subsequently with coaches. Former Baroka FC and current Head coach of ABC Motsepe league side, Tshakhuma Tsha Madzivhandila Sello Chokoe as well as the Head coach of Lesotho Premier League giants, Lioli - Morena Ramoreboli rose to prominence following their club’s successes in the Nedbank Cup in 2011 and 2013 respectively.

This year, Nedbank Cup fans can look forward to being part of yet another great football experience by engaging with the bank through their Nedbank Pay As You Use Account for only R5-50. Nedbank offers customers a no-frills transparent account with a flat monthly fee, allowing them to pay only for what they use and nothing more.

The Premier Soccer League will communicate dates and venues of the Nedbank Cup Last 16 in due course.